I needed to get a new tire due to an alignment issue so I opened up the Vlingo app on my iPhone and said “search local tire store”. The first local tire store in the results was Duckworth Tire (@duckworthtire), and since I’ve been following them on Twitter and Facebook I tapped the button to call to see if they had a tire in the size I needed.
Jennifer answered, and looked up what I needed and let me know they had one. When I gave her my name, she immediately said “oh, you’re one of our friends on Facebook!” I was impressed with her ability to recognize a Facebook fan by name alone.
The service I received was top notch and quick. You can bet I’m headed over to their fan page now to thank them for their help and give them the public recognition they deserve. In my opinion, this is how social media can help local businesses stand apart from their competitors.
It’s time to communicate and build strong relationships. Let’s GO!
Follow Duckworth Tire at:
Facebook Group – http://www.facebook.com/#!/group.php?gid=139096399424
Twitter – http://twitter.com/duckworthtire
